Steven Schwartz, Alan’s son and CEO of TCA, attributes the success of these programs to TCA’s caring and connecting approach, noting, “Companies continue coming to us because of our ability to engage people.” TCA also partnered with ProMedica in Toledo to develop the Wildwood Fitness Center, the centerpiece of a medical office building and outpatient surgical center.

In addition, the program provides wellness deliverables, bringing lectures, fitness breaks and stretching sessions to the worksite.

Fitness Works treats everything from cancer recovery to occupational injuries, and provides a teaching center for medical interns to learn the importance of nutrition and healthy living. In addition, TCA has partnered with Henry Ford Health System to develop Fitness Works ─ a fully integrated fitness, rehabilitation and orthopedic clinic. Those same ideals have helped TCA establish lasting relationships with such partners as Kraft Foods, CDW and St. This was a natural fit with TCA’s core philosophies of continued growth and personal connection. McDonald’s wanted trainees at Hamburger University to experience backyard water volleyball exactly the way the original store managers did at founder Ray Kroc’s San Diego home.Ībove all, they wanted employees to bond with each other and to learn the company’s culture. In 1989, McDonald’s enlisted TCA to develop an in-house fitness center. TCA built on the success of its health clubs and began designing and managing corporate fitness centers. Many TCA clubs have integrated physical therapy centers operated by local leaders in their field, such as Athletico, SportsCare, ViaHealth and Henry Ford. With TCA’s commitment to personal growth, achieving results and social connection, these award-winning clubs set a new standard for sports and fitness in a healthy social environment Like the original Midtown, they are comfortable places that foster real connections between members and associates. Beginning in 1980 in Rochester, New York, TCA redefined the health club.Īlan wanted these clubs to be an extension of Midtown’s original philosophies, noting that, “We wanted the same rich experience for our fitness centers that our tennis players had come to expect.” Each club carries the same commitment to personal improvement, no matter the activity. īeyond the Court ─ Fitness and Physical TherapyĪs members’ interests expanded, TCA responded by adding fitness centers and other sports to the clubs. TCA created recognized teaching programs, such as Tennis in No Time ®, currently licensed to the United States Tennis Association, and TenniSchools ®. TCA Clubs were committed to improving every player’s game, offering lessons for every level and constant personal improvement ─ a deep dive for tennis enthusiasts. TCA wanted to create a place where members connect with associates and each other a place where people feel a sense of comfort and friendship. That love translated into success, and Midtown began opening new clubs in the Chicago area, upstate New York, Boston, southern Indiana and Kansas City. We want everyone in the whole world to play tennis. Alan made this perfectly clear, saying, “We love the game of tennis.

Kevie, a successful chemist, developed Tennis Turf ®, a new surface that could cushion the body while offering a true tennis bounce.ĭespite all of these innovations, what really set Midtown apart was the commitment to actively creating and teaching tennis players, not just selling memberships and court time. They collaborated to build Chicago’s Midtown Tennis Club, which Billie Jean King refers to as “the benchmark against which all tennis clubs should be measured.” Midtown improved the quality of the game through adjustments in lighting and spacing. He and Kevie often played together, even winning the Chicago Father and Son Tennis Championship. Tennis was Alan’s great passion, and he had won multiple state and national titles. TCA Holdings started as Tennis Corporation of America (TCA) in 1969 when Alan Schwartz and his father, Kevie, built the world’s largest indoor tennis facility. In 2005, TCA Holdings, LLC split into three divisions: Midtown Health, which manages the corporate centers and wellness programs Tennis Corporation of America, which develops and licenses tennis products and programs and Midtown Athletic Clubs, which manages the company’s sports and fitness clubs.

Midtown steven schwartz